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RESIDENTIAL: Experts - 2021 Will Build on Last Year鈥檚 Booming Residential Market

While not likely to be a record, the HVAC and sheet metal industry should see steady demand for residential services, experts say.

Construction Put in Place Estimated for The United States鈥揗illions of Current Dollars

While not likely to be a record, the HVAC and sheet metal industry should see steady demand for residential services, experts say.

After an unexpectedly strong 2020, where the U.S. housing market saw titanic shifts in consumer housing preferences, the market largely brushed off any fears about the economic impact of COVID-19, and continues to set a pace for 2021 to be another solid year for residential construction. 

That鈥檚 the opinion of economists and analysts with groups such as the National Association of Home Builders (NAHB), FMI Corp. and Dodge Data & Analytics. The pandemic renewed public appreciation for the charms of quiet, spacious suburban living over the noise and excitement of bustling downtowns, these experts say. Plus, the switch to working from home during the pandemic concentrated homeowner attention on convenience, comfort and safety of their own HVAC systems. 

This heightened awareness of the importance of indoor air quality means 麻豆入口 members involved in residential HVAC should find work plentiful for the year ahead, analysts said, although any unexpected setback in efforts to control the pandemic could change these predictions. 

After the global pandemic shut down much of the world鈥檚 economy last March, Richard Branch, chief economist for Massachusetts-based Dodge Data & Analytics, didn鈥檛 expect residential construction to be so resilient.
鈥淪ingle-family (construction) in 2020 had a phenomenal year,鈥 Branch said. In the fourth quarter alone, about 1.1 million units broke ground 鈥 the highest figures since 2006鈥2007, the height of the early 2000s housing boom.
Overall, single-family construction in 2020 shot up 14% year-over-year, according to Branch. He expects more sector growth in 2021, but at a more modest 5% level. 

Accelerating Growth, CBO Says
Meanwhile, the rest of the U.S. economy should continue the recovery that started late last summer after strict lockdowns to control the pandemic began to ease.

A report released Feb. 1 by the nonpartisan Congressional Budget Office predicts that the economy will grow 4.6% this year, fueled in part by a decline in the number of coronavirus cases and the related need for extensive social distancing. 

The rebounding economy should be exciting news for contractors like Welsch Heating & Cooling Co., in St. Louis. But company President George 鈥淏utch鈥 Welsch said it would be tough for this year to beat 2020.

鈥淚t was the best year in our company鈥檚 history,鈥 he said, adding, 鈥淚鈥檓 almost embarrassed to tell people about it, to be honest with you.鈥

Hot Summers Help
The combination of a typically hot St. Louis summer combined with many people working from home for the first time created strong demand for the 126-year-old residential company鈥檚 services. 

鈥淲ith people staying home, their desire and need to have proper air conditioning in their homes became a bigger and bigger factor,鈥 he said. Many realized that their existing single-zone HVAC systems weren鈥檛 able to sufficiently cool upstairs makeshift offices. 

Welsch answered over 17,000 service calls and performed more than 1,000 installations in 2020.
鈥淥ur prediction is that while we may not surpass last year because it was as good as it was, we will be close to it,鈥 he said. 

Economist Optimistic but Cautious 
Danushka Nanayakkara-Skillington is the assistant vice president for forecasting and analysis at the National Association of Home Builders. She said her organization is also bullish on the U.S. residential construction market for 2021, but the constantly evolving coronavirus pandemic makes it hard to be certain. 

鈥淚 think single-family (construction) is going to continue to do well,鈥 Nanayakkara-Skillington said. 鈥淚t might be slower than 2020, because 2020 was an incredible year.鈥

Nanayakkara-Skillington attributed the strong residential market to couples deciding to spend money on a house that might have otherwise gone toward a large wedding, reception or honeymoon.  

Plus, older millennials are starting to enter their peak career earning years and quarantine increased their interest in bigger homes with offices and workout areas. 

And that鈥檚 led to an interest in residences further away from large cities, Nanayakkara-Skillington added. 
鈥淚 think this (pandemic) has shown people that you can work from home,鈥 she said. 鈥淚 don鈥檛 think people mind commuting once a week to the office or twice a week to the office if they live a little bit further away.鈥

And rock-bottom mortgage interest rates make home ownership cheaper than ever, she pointed out. The interest rate on conventional 30-year fixed-rate mortgages fell to under 3% during 2020, substantially increasing the average potential homeowner鈥檚 buying power. 

Virus Is 鈥榃ild Card鈥
However, Nanayakkara-Skillington and Branch both acknowledge that their predictions assume that the U.S. gets coronavirus under control through widespread vaccination before fall. If that doesn鈥檛 happen, it would change their outlooks. 

鈥淭he vaccine is a big wild card for us,鈥 Nanayakka-ra-Skillington said. 鈥淲e do expect at least 50% of the population to be vaccinated by the end of summer, and at least 70% by the end of fall. Everything depends on that.鈥

The COVID-19 variants from countries such as the U.K. and South Africa now circulating in the U.S. are concerning, she said. If existing vaccines don鈥檛 work well against them, it could delay the expected return to a largely normal life by the end of the year.

A Different Prediction
One analyst who doesn鈥檛 have quite as rosy an outlook for 2021 is Jay Bowman, the managing director of research and analytics at FMI Corp. 

Bowman said FMI is forecasting that residential construction will decline 5%. 

鈥淭hat鈥檚 probably different from what most economists are saying,鈥 Bowman acknowledged.

FMI鈥檚 analysis notes that while many metro areas are doing well, a handful were particularly hard hit by the pandemic and recovery for them will take much longer. 

But Bowman said 麻豆入口 members shouldn鈥檛 get too worried over the predicted drop, which he said is small enough 鈥渢o almost be a rounding error.鈥 

鈥淓ven if we鈥檙e only talking about a 5% decline in activity, this is a massive market,鈥 he said. 2021 will still be the third-highest year for single-family home construction in the last decade. 


 


Published: February 28, 2021

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